How to Start a Social Media Marketing Agency (Pt.2)

*Click HERE to read part 1 of this article!

How to Find MORE Clients for Your Local Business Marketing Agency

1. Promote Your Successes

Attract new clients by showcasing your proven results and demonstrating the outcomes they can expect:

• Share case studies or testimonials on your website and social media platforms to highlight your success stories.

• Attend industry events and conferences to present your achievements and connect with potential clients.

• Make social media posts about your results, then ask your audience if they know similar businesses that could benefit from your services. People want to be associated with successful people. If someone believes that connecting two professionals will make them look good, they’ll happily refer you because it’ll reflect positively on them.

• Create content that showcases your expertise and accomplishments, positioning yourself as a thought leader in your field.

2. Cold Outbound: Utilize Your Market Results and Offer Leads In Advance

Target businesses similar to those you’ve achieved results for. Share your past successes with them to build credibility.

Ask if they’re capable of handling more clients. If they respond positively, promptly send them leads on the same day they agree. Remember, speed is king.

Within 48 hours of sending leads, schedule a meeting to discuss the impact you can create for their business. Meet with them on how you can help them boost their profits by leveraging your social media marketing expertise. By demonstrating your ability to deliver results quickly, you’ll increase the likelihood of converting potential clients into long-term partners.

Tips for doing cold outbound: 

• Compile a list of potential clients and reach out via email, phone, or social media.

• Craft personalized messages that demonstrate your understanding of their needs.

• Follow up consistently, keeping track of your outreach efforts.

• Be persistent and expect to contact around 100 people before securing a meeting. Yes, cold outreach is one of the slower-moving methods.

3. Referrals

Referrals are the best way to acquire new clients, as they come with a high level of trust and pre-qualification.

To leverage referrals:

• Encourage satisfied customers to refer friends or colleagues.

• Offer incentives or rewards for referrals – Ex. $200 cash

• Network with complementary businesses for mutual referrals.

How to Get Clients to Pay More for Your Services

Here are a few approaches to increase the revenue generated from clients:

1. Raise Prices as You Improve in a Niche

As you gain more experience and expertise in a niche, consider raising your prices while ensuring the client still maintains a high profit margin. This demonstrates the increased value you provide and justifies the price increase.

2. Target Clients with Higher Revenue Potential

Instead of focusing on clients with lower profit margins, target businesses that make more per customer. This allows you to charge more for your services, as the return on investment for the client is higher.

Example: HVAC Duct Cleaning vs. Car Dealership Leads

In this example, an HVAC company had a logistical bottleneck after booking too many appointments through a lead generation campaign. The company could only handle a limited number of clients, limiting the revenue potential.

To increase revenue, we considered the following options:

1. Sell extra leads: Offer the additional leads to another HVAC company that can handle the volume.

2. Target larger companies: Approach bigger HVAC companies in other areas that can handle more clients and generate leads for them.

3. Switch to higher-value clients: Focus on businesses that profit more from each customer, such as car dealerships. In this example, the car dealership was willing to pay $200 per lead and offered a $1,000 commission for every closed deal. This would significantly increase revenue compared to the HVAC company who only profited $80 on each appointment.

***

By adjusting your pricing strategy, targeting clients with higher revenue potential, and leveraging your expertise — you can increase the amount that clients are willing to pay for your services and maximize your overall revenue.

Get Clients to Pay More Often by Offering Additional Services

Once you’ve demonstrated your value through proven results, clients are more likely to seek your expertise in other areas. By offering additional services that boost their profits or customer satisfaction, you can create more opportunities for recurring revenue.

Here are several strategies to get clients to pay more often:

1. Expand Lead Generation Efforts

Help your clients reach a broader audience by diversifying their lead generation strategies:

• Run ads on multiple platforms.

• Implement email marketing campaigns targeting their leads and/or customer list.

• Create organic content showcasing their business results.

2. Offer Complementary Services

Introduce additional services that directly impact your client’s bottom line:

• Message marketing to nurture leads and convert them into customers.

• SEO optimization to improve their website’s search engine ranking.

• Reputation management to maintain a positive online presence.

3. Enhance Customer Connection

Assist your clients in better connecting with their customers by optimizing their online presence:

• Optimize their Google My Business profile to improve local search results.

• Design an effective landing page or website that showcases their products or services.

***

By offering these additional services, you’ll establish yourself as a comprehensive solution provider, encouraging clients to pay more often and helping them achieve greater success. As a result, your own business will benefit from increased revenue and long-term client relationships.

The Tools Needed To Run Your Local Social Media Marketing Agency

Go High Level is not technically required to run this business model, but it will make your life a lot easier.

Here are some key benefits of using Go High Level:

• All-in-One Marketing and CRM Platform: GHL offers a comprehensive set of tools for managing marketing and customer relationship management (CRM) tasks, eliminating the need for multiple tools and integrations. The platform covers everything from lead generation, client communication, appointment scheduling, sales pipelines, automation workflows, and more.

• Automation and Workflow: GHL excels in automating repetitive tasks and workflows, saving time and streamlining business processes. You can set up automation sequences, drip campaigns, and follow-ups to engage leads and clients automatically — nurturing leads, managing onboarding, and maintaining ongoing communication.

• Lead Generation and Conversion: The platform provides powerful lead generation tools like customizable landing pages, opt-in forms, and lead magnets. It also offers lead scoring, tagging, and segmentation features, allowing you to identify high-quality leads and prioritize follow-ups for increased conversion rates.

• Client Communication and Messaging: Centralize your client communication with GHL’s two-way text messaging, email marketing, voicemail drops, and Facebook Messenger integration. This ensures prompt and efficient communication with leads and clients directly from one place. No more checking three different platforms for messages!

• Sales and Pipeline Management: GHL’s visual and intuitive sales pipeline management system makes tracking leads, managing stages, and monitoring progress easy. Deal tracking, task management, and notifications help you stay organized and focused on closing deals effectively.

• Appointment Scheduling and Reminders: The platform includes a robust appointment scheduling feature for booking appointments directly from your website or landing pages. With automated reminders and integration with popular calendar applications, streamline your scheduling process and reduce no-shows.

• Analytics and Reporting: GHL’s analytics and reporting capabilities help you track marketing campaign performance, automation sequences, and sales funnels. Gain insights into key metrics to make data-driven decisions and optimize your marketing strategies.

• Integration and Customization: Seamlessly connect with your existing tech stack through integrations with popular email service providers, payment gateways, CRMs, and other tools. The platform also offers extensive customization options to tailor it to your specific business needs and branding requirements.

• Training and Support: Access comprehensive training resources, including video tutorials, webinars, and a knowledge base. Go High Level’s customer support is available to assist with any questions or issues.

• Cost Efficiency: GHL is known for its affordability compared to other marketing and CRM platforms. Its competitive pricing plans make it accessible for businesses of various sizes.

These benefits make GHL a popular choice for agencies and businesses looking to streamline marketing, automation, and client management processes.

***

We’ve now basically walked you through every single aspect of running this local business marketing agency biz! If you’re still here, and if you feel like you’d love to build an empire by helping local businesses thrive — then what more are you waiting for?

You can teach yourself how to do this business on your own, starting with this guide, or you can book a call here and learn more about how the Local Marketing Vault program can streamline the process with you.

I WANT TO BOOK A CALL

Social Media Marketing Agency FAQs

Do I need an LLC to start this business?
In short, no. Not right away at least. Many people will start this program on a “freelancer” basis and then consider starting an LLC once they have a few paid clients in place. There are benefits to operating as an LLC (tax purpose, discounts, etc.)

Do I need to be “tech savvy” ?
No! James and Jason have focused and tailored this program to people who have zero experience in internet marketing and who are not tech savvy. If you are already versed in digital advertising or using GHL — then bonus points for you! But every method in this program can be learned within a few hours by using the step-by-step video demonstrations.

Do I need a lot of money to get started?
Unlike most business models, running this model requires no upfront capital. You can learn these skills online and meet business owners for free. If you’d like to join the Local Marketing Vault, there is an investment — which depends on how much mentorship you feel you want.

What if I have a full-time job?
Most people who begin this business model do have full-time jobs — so that’s totally fine! Even if you only have 8-10 hours per week to put into building this business, you can absolutely make it happen. James Bonadies was working a full-time job while growing his family, and he built this business into the empire it is today!

Can I do this if I have a family?
There’s absolutely no reason why having a family has to stop you from growing your own social media marketing agency business online. This business model requires no large upfront investments, is not location-specific, and doesn’t require full-time availability. If you have time to watch TV every week, you have time to do this business and make extra income for your family.

Is the industry too saturated to start now?
There are over 35 million small businesses in the United States alone right now — not including the ones that are opening as we speak. Compare that to the 6500 people currently doing the Local Marketing Vault program, and then consider the fact that most of those people will eventually focus on one particular industry or niche. In short, no. This market opportunity is evergreen, and that is not going to change because there will never be a shortage of people starting their own businesses.

How do I decide what niche to start in?
If you chose to start your own social media marketing agency using the Local Marketing Vault program, then you’ll already have 32 niches to start with — with step-by-step strategies on what service and offer works best for that niche. If you’re starting this business model on your own, use this guide to help you choose a niche that you could get some quick results for, and then get referrals to land more clients.

How do I price my services?
This guide for beginners breaks down services like lead generation, message marketing, reputation management, and SEO — with the market value for each service. Check the section above!

What if I run into a niche I’ve never worked with, how do I get them results?
Branching out and dabbling in different industries only makes YOU more valuable as a marketer. And if you’re using a program like Local Marketing Vault, you will know how to handle that!
When a specific service / strategy works for one niche, it’s very likely to be successful for similar industries as well. Use your previous results and knowledge to dabble in new industries. And if you’re really concerned about not being able to get that business owner solid results, offer to do a one-week free trial first to test things out!